FAIL: A Satirical A-Z Guide is a bold, humorous, and thought-provoking exploration of the pitfalls and dysfunctions that plague individuals and organizations. Written by Dean Cooper, an experienced coach and front-office executive with over 20 years in the NBA, this book delivers a satirical “how-to” manual for failure (success) that is as eye-opening as it is entertaining.

Through sharp wit and keen observations, Dean provides an unconventional roadmap to identify destructive behaviors—ranging from complacency and gossip to micro-managing and neglect. By turning these pitfalls into lessons, the book encourages readers to reflect, recalibrate, and grow both personally and professionally.

Designed to challenge traditional leadership and workplace norms, FAIL is packed with insights, anecdotes, and valuable lessons disguised in satire. Whether you’re an aspiring leader, a seasoned professional, or simply curious about personal and professional growth, this book is a valuable guide and resource.

Prepare to laugh, reflect, and rethink as FAIL takes you on a journey through the absurdity of dysfunction and the power of resilience, and how to ultimately succeed.