FAIL.
FAIL offers a fresh, engaging approach to leadership and self-improvement, tackling ego, complacency, change and more. Using humor and insight, it’s a transformative guide that invites readers laugh, reflect, be honest and grow in meaningful ways.
Dean Cooper, a native of Belding, Michigan, grew up in a loving and tight-knit household where his parents encouraged him to be inquisitive, observant and open-minded. This nurturing foundation shaped Dean’s lifelong curiosity and his willingness to embrace challenges both personally and professionally.
Over the course of more than 20 years in the NBA as a coach and front office executive, Dean has built a remarkable career as a professional basketball coach and organizational leader. Celebrated for his ability to develop players, lead teams, and implement innovative performance strategies, he has consistently pushed the boundaries of conventional thinking in his field.
FAIL: A Satirical A-Z Guide is a witty and thought-provoking manual on the art of dysfunction. Written by Dean Cooper, a seasoned NBA executive with over 20 years of experience, this book humorously explores the behaviors that hinder success. A must-read for anyone ready to reflect, laugh, cringe and grow!
Dean Cooper is a leadership expert with over 20 years of NBA experience, building and leading high functioning, innovative and purpose-driven cultures.
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